IJland - Logo design version 1
Overlooking the river IJ, in the tranquil conservation neighbourhood, Prinseneiland’s IJland is a new all-day bar and restaurant that is about to open her doors to the public.
I was tasked with creating an identity, signage and print material for this new venue. The bar and restaurant scene is huge in Amsterdam and, having worked in it myself for several years, I was excited to take on this challenge.
In creating the identity for IJland, I was conscious that it should appeal to a wide range of consumers, from local residents to Amsterdam tourists. With this in mind, the design direction is simple and stylish.
IJland - Logo design version 2