Audio Molecular is a night dedicated to the creative sound of underground bass music, headlined by the weighty defenders of UK digital dub sound and electronic music.

 

Back in 2014, I was tasked with creating a strong and recognisable brand identity. They were looking for a logo that had a futuristic feel and imagery, whilst keeping a simple background. As a graphic designer, my goal was to satisfy their requirements in a creative way.

 

After several revisions, taking on board changing requirements, and discussions with the client, the final decision was made by the client who chose something else.  There are times a client chooses a different avenue, during such times, we, as designers, have a responsibility present our creative ideas with expertise and finesse.